Studio case study

My Girl Sarah

Turning a growing service offer into one clear digital front door.

A preservation-first redesign that brings websites, AI app services, pricing, proof, and project estimation into one credible customer journey.

The challenge

What needed to change

The service had strong ideas and a recognizable voice, but the exported site depended on a fragile runtime, lacked responsive proof, and made the visitor work too hard to verify the quality being promised.

Sarah's approach

How the experience was shaped

Reframe the site as an editorial product studio, preserve the working lead logic, and rebuild the experience around clear routes, real evidence, accessible design, and intentional inquiry submission.

Outcome record

What this foundation changes.

  • Responsive and accessible foundation
  • Clean service and resource routes
  • Quote generation without automatic lead capture
  • Strategy
  • Website
  • AI estimator

Ready for the website and system your business has outgrown?

Bring Sarah the current mess. Leave the consult knowing what to build now, what can wait, and where the investment will do the most useful work.

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