AI app case study

My Girl Sarah Project Estimator

Turning a vague project idea into a useful planning estimate.

A branded quote experience that recommends the right service, explains the reasoning, and gives a responsible planning range before a visitor books a call.

The challenge

What needed to change

Small-business owners often know what feels clunky but do not know whether the fix is a focused session, a website project, an AI app, or a combined build. A generic contact form leaves that uncertainty unresolved and gives Sarah too little context for a useful first conversation.

Sarah's approach

How the experience was shaped

Build an ungated estimator around Sarah's published rates and actual service rules. The tool gathers the project context, returns deterministic hours, sessions, and investment ranges, then lets the visitor decide whether to send the request, open an email app, or book a consult.

Outcome record

What this foundation changes.

  • All five service categories return fixed planning ranges
  • Generating an estimate does not automatically log a lead
  • Only an intentional, consented send creates a request for Sarah
  • AI mini app
  • Quote logic
  • Lead workflow

Ready for the website and system your business has outgrown?

Bring Sarah the current mess. Leave the consult knowing what to build now, what can wait, and where the investment will do the most useful work.

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